Insights

GrowthMomentum ROKA London operates a growing global bag and accessory brand with a recent push into resale and digital secondhand marketplaces, signaling opportunities to partner with sustainable fashion platforms, consignment networks, and circular economy initiatives to expand reach and lifetime value.

ChannelExpansion The company uses multiple payment and commerce technologies including Shopify, Amplitude, and popular wallets (Apple Pay, Google Pay, PayPal), plus a forthcoming resale marketplace, suggesting partnerships with fintechs, checkout optimization firms, and cross-border ecommerce service providers to boost conversion and international sales.

BrandAffiliations Strategic collaborations with notable institutions like the Natural History Museum indicate strong co-branding potential; sales opportunities exist in licensing, limited editions, and museum-branded product lines or exclusive collections for museums, universities, and cultural partners.

MidMarketFocus With revenue in the low to mid single-digit millions and 11-50 employees, ROKA London sits in a sweet spot for scaled partnerships with wholesale distributors, DTC accelerators, pop-up collaborations, and regional retailers seeking premium, story-driven accessories.

GlobalReach Distinct branding for USA/Canada as ORI London presents a cross-border selling proposition; opportunities exist to expand B2B partnerships, private-label arrangements, and regional marketing campaigns that leverage the dual brand strategy to maximize distribution in North America and beyond.

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ROKA London Tech Stack

ROKA London uses 8 technology products and services including Amplitude, Amazon Web Services, Shopify, and more. Explore ROKA London's tech stack below.

ROKA London's Email Address Formats

ROKA London uses at least 1 email format:
ROKA London Email FormatsExamplePercentage
First@rokalondon.comJohn@rokalondon.com
100%

Frequently Asked Questions

What is ROKA London's official website and social media links?

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ROKA London's official website is rokalondon.com and has social profiles on LinkedIn.

How much revenue does ROKA London generate?

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As of August 2026, ROKA London's annual revenue is estimated to be $1M - $10M.

What is ROKA London's NAICS code?

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ROKA London's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does ROKA London have currently?

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As of August 2026, ROKA London has approximately 21 employees across 1 continents, including Europe. Key team members include Chief Executive Officer: E. K. C. M., Chief Operating Officer: P. G. and Head Of Growth: O. H. Explore ROKA London's employee directory with LeadIQ.

What industry does ROKA London belong to?

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ROKA London operates in the Retail Apparel and Fashion industry.

What technology does ROKA London use?

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ROKA London's tech stack includes Amplitude, Amazon Web Services, Shopify, Mailgun, Trustpilot, Apple Pay, Google Pay and PayPal.

What is ROKA London's email format?

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ROKA London's email format typically follows the pattern of First@rokalondon.com. Find more ROKA London email formats with LeadIQ.

When was ROKA London founded?

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ROKA London was founded in 2017.
ROKA London logo

ROKA London

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

ROKA London is a London-based retailer in the fashion and accessories space that designs and sells bags, backpacks and related items with a global reach. In the USA and Canada, the same product range is marketed under the Ori London brand. The company’s origin centers on a travel moment that inspired a weather-resistant backpack, shaping its product philosophy. 

Based in London, it operates within the retail apparel and fashion industry and serves customers worldwide. The team is described as small to mid-sized. In 2025, the company announced the launch of its own resale platform.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2017
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    ROKA London's revenue is estimated to be in the range of $1M - $10M

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