ROJA Email Format
RetailEngland, United Kingdom51-200 Employees
ROJA, also known as Roja London, is an independent luxury fragrance house. It was founded in 2011 by Roja Dove in Mayfair, London, reflecting a contemporary British heritage. The brand emphasizes artistry and quality, producing fragrances with notable longevity. Its flagship boutique is located in the historic Burlington Arcade in London. In the luxury fragrance segment, the company positions itself as an authority of fine fragrance. In 2024, Roja Parfums Ltd. launched Isola Sol, a holiday-inspired fragrance, reflecting ongoing product development.