Small to mid Target mid-market telecommunication buyers and SMBs in the Rocky Mountain region by highlighting turnkey Shoretel, NEC, and partner solution deployments, offering scalable voice and data systems with expert installation and ongoing support.

Integrated solutions Position as a one-stop shop for telephony and security with ShoreTel/NEC systems paired with firewall and collaboration hardware from Sonicwall, Lifesize, Polycom, and HP to upsell bundles that reduce vendor management.

Affordable growth Leverage a revenue range of $1M–$10M to pursue upsell and cross-sell opportunities with existing customers and adjacent markets, emphasizing value, reliability, and support to accelerate procurement cycles.

Tech strong Highlight compatibility with widely used communications and security tech stacks (Java, Bootstrap, Apache, various hardware brands) to reassure IT stakeholders about integration, maintenance ease, and long-term total cost of ownership.

Regional expansion Capitalize on regional focus and boutique service model to win deals from larger providers by offering personalized service, rapid response times, and local deployment capabilities that large incumbents may lack.