Strategic partnerships Leverage recent collaborations and awards to pitch co-branding and bundled experiences with museums, cultural institutions, and local hotels in Colorado Springs and Manitou Springs, highlighting joint marketing and cross-sell opportunities.

Experiential expansion Capitalize on four new tours launched in 2026 to upsell premium experiences, private tours, corporate events, or themed tastings for groups, corporate retreats, and destination weddings seeking unique local flavor.

Awards credibility Use top-rated status, TripAdvisor Travelers’ Choice, and Excellence in Tourism awards to approach travel agencies and OTAs for better placement, negotiated commissions, and featured listings.

Tech-enabled sales Promote a redesigned website and e-commerce stack (Shopify, WooCommerce, AfterPay) to partners for simplified booking integrations, affiliate programs, and exclusive partner landing pages driving co-marketing conversions.

Market visibility Highlight proximity to Pikes Peak, local chef connections, and notable venues (speakeasies, celebrity chef ties) to target influencer tours, press trips, and media collaborations that can expand reach and drive inbound inquiries.