Pricing Automation Rockton Software specializes in Rockton Pricing Management (RPM), a comprehensive pricing solution that handles complex pricing, rebates, royalties, commissions, promotions, and BOGO for any ERP system. This presents an opportunity to upsell RPM to existing Dynamics GP, Dynamics 365, Acumatica, and Sage customers seeking advanced pricing capabilities.

ERP Expansion The company has a broad ERP focus beyond Dynamics GP, including Dynamics 365, Acumatica, and Sage, suggesting cross-sell potential to clients using these platforms or those evaluating expanded ERP footprints. Highlight RPM’s compatibility and streamlined pricing processes across multiple ERP environments.

SaaS/Cloud Readiness RPM was introduced via Microsoft AppSource in 2020, indicating a cloud-enabled, marketplace-verified solution. This positions Rockton for managed cloud deployments and recurring-revenue models, appealing to customers seeking cloud-based procurement and pricing optimization.

Growth Signals Revenue range of 10M to 25M and a focused product line suggest a scalable, high-value offering with room for expansion. Engage mid-market ERP customers who require robust pricing management to improve profitability and competitive differentiation.

Market Fit Rockton’s core mission to streamline operations and profitability aligns with finance and operations teams across SMB to mid-market segments. Target CFOs, controllers, and pricing managers in manufacturing, distribution, and services industries that rely on complex pricing structures.