Rockin' Baja Lobster Employee Directory

Food and Beverage ServicesCalifornia, United States51-200 Employees

Rockin’ Baja Lobster operates in the food and beverage services industry, offering Baja-style seafood and shellfish in a casual, coastal setting. The menu centers on shareable meals, with the Baja Bucket featuring lobster tails and shrimp, along with grilled carne asada and chicken, tortillas, beans, and rice. An unlimited chip-and-salsa bar and warm tortillas accompany the dishes, contributing to a social dining environment. Based in San Diego, California, the concept reflects a Baja coast heritage linked to Puerto Nuevo, where visitors historically ate seafood in local fishermen’s homes. In 1983, founder Rick DiRienzo introduced the Baja Buckets, expanding the style to other shellfish beyond lobster. The business operates as a mid-sized casual dining concept within the food and beverage sector, emphasizing abundant, shareable dishes and approachable service.

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