Insights

Family Office Network ROCK operates as the Family Office for the Gilbert family, connecting over 100 entities including Rocket Companies, StockX, Bedrock and the Cleveland Cavaliers. This indicates a broad, tightly coupled network with multiple potential entry points across real estate, fintech, sports, and entrepreneurship initiatives.

Impact Focus ROCK emphasizes purpose-driven investing and community impact in economic development, arts and entertainment, startup incubation, philanthropy, and real estate. This suggests opportunities for ESG aligned partnerships, grant programs, and co‑investment ventures.

Detroit Footprint Based in downtown Detroit with diverse holdings, ROCK is positioned to leverage regional growth trends, city revitalization projects, and local entrepreneurship programs, making it a strong ally for suppliers, developers, and technology partners targeting the Midwest.

Tech Utilization The tech stack includes analytics, web and marketing tools (Facebook Pixel, Google Analytics, Open Graph, oEmbed) and enterprise tools (Windows Server, Microsoft PowerPoint, Handlebars). This indicates receptivity to data-driven marketing, digital experiences, and scalable tech solutions.

Growth Signals Recent news references Rocket Companies’ housing market exposure and public earnings communications, signaling ongoing growth and capital allocation activity. This presents opportunities to offer financial services, analytics, CRM, or investor relations support aligned with a portfolio of growth companies.

Similar companies to ROCK

ROCK Tech Stack

ROCK uses 8 technology products and services including Facebook Pixel, Open Graph, oEmbed, and more. Explore ROCK's tech stack below.

Facebook Pixel
Analytics
Open Graph
Content Management System
oEmbed
Dev Tools
Microsoft PowerPoint
Editors
Handlebars
Javascript Frameworks
Windows Server
Operating Systems
Google
Search Engines
Google Analytics
Web Analytics

Media & News

ROCK's Email Address Formats

ROCK uses at least 3 format(s):

ROCK Email Formats	Example	Percentage
FirstLast@rocksecurity.com	JohnDoe@rocksecurity.com	89%
Last@rocksecurity.com	Doe@rocksecurity.com	5%
LastFir@rocksecurity.com	DoeJoh@rocksecurity.com	3%
FiLast@rocksecurity.com	JoDoe@rocksecurity.com	3%
FirstLast@rockventures.com	JohnDoe@rockventures.com	90%
FirLast@rockventures.com	JohDoe@rockventures.com	6%
First.Last@rockventures.com	John.Doe@rockventures.com	2%
F-Last@rockventures.com	J-Doe@rockventures.com	2%
FirstLast@rock.com	JohnDoe@rock.com	87%
Last@rock.com	Doe@rock.com	4%
FirstLas@rock.com	JohnDoe@rock.com	5%
FiLast@rock.com	JoDoe@rock.com	4%

Frequently Asked Questions

What is ROCK's phone number?

You can contact ROCK's main corporate office by phone at

+1-313-373-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ROCK's stock symbol?

ROCK is a publicly traded company; the company's stock symbol is RKT.

What is ROCK's official website and social media links?

ROCK's official website is rock.com and has social profiles on LinkedIn.

How much revenue does ROCK generate?

As of July 2026, ROCK's annual revenue is estimated to be $250M - $500M.

What is ROCK's SIC code NAICS code?

ROCK's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 55 - Management of Companies and Enterprises.

How many employees does ROCK have currently?

As of July 2026, ROCK has approximately 451 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Ceo: N. M.Chief Executive Officer: R. S. G.Vice President Of Tax: N. P.. Explore ROCK's employee directory with LeadIQ.

What industry does ROCK belong to?

ROCK operates in the Holding Companies industry.

What technology does ROCK use?

ROCK's tech stack includes Facebook PixelOpen GraphoEmbedMicrosoft PowerPointHandlebarsWindows ServerGoogleGoogle Analytics.

What is ROCK's email format?

ROCK's email format typically follows the pattern of FirstLast@rocksecurity.com. Find more ROCK email formats with LeadIQ.

When was ROCK founded?

ROCK was founded in 2007.

ROCK

Q: What is ROCK's official website and social media links?

ROCK's official website is rock.com. ROCK has social profiles on LinkedIn.

Q: How many employees does ROCK have currently?

ROCK has approximately 451 employees.

Q: What technology does ROCK use?

ROCK's tech stack includes Priority Hints, Cloudflare Bot Management, Prebid, Microsoft Excel, Microsoft Outlook.

Q: What is ROCK's NAICS code?

ROCK's NAICS code is 55 (Management of Companies and Enterprises).

Holding CompaniesMichigan, United States201-500 Employees

ROCK operates as the family office and holding umbrella for the Gilbert family's business interests, based in downtown Detroit. It connects more than 100 entities that comprise the Family of Companies, including Rocket Companies, StockX, Bedrock, and the Cleveland Cavaliers. The organization coordinates governance and strategic resources across these ventures to support collective aims beyond profit.

Its mission centers on positive social impact, with a focus on economic development, arts and entertainment, startup incubation, philanthropy, and real estate. Based in Detroit, the organization supports a multi-entity network spanning diverse sectors within the region. The description portrays ROCK as a coordinating hub rather than a product-focused business, emphasizing its role in aligning the family’s disparate ventures toward shared social outcomes.