Strategic Partnerships Leverage ongoing and recent partnerships with Mercyhealth and automotive retailers to expand donor recruitment events and corporate sponsorships, creating co-branded campaigns that drive donor engagement and volunteering opportunities for peak periods.

Donor Growth Capitalize on the low regional donor turnout by offering targeted donor portal features, mobile drive coordination, and data-driven campaigns to increase eligible donor participation beyond current levels, unlocking higher weekly blood units for hospitals.

Digital Enablement Build on the donor portal and website tech stack to upsell value-added services such as appointment reminders, personalized impact reporting for donors, and premium analytics for corporate partners to demonstrate community impact.

Hospital Network Expansion Position as a centralized blood supply partner for additional regional hospitals through formalized agreements, service-level commitments, and scalable logistics to secure multi-hospital contracts and stabilize demand.

Community Campaigns Develop recurring, high-visibility blood drives (e.g., concert-ticket incentives, Rescue Rockford events) into scalable campaigns with measurable ROI, enabling sponsorship packages for local businesses and media partners.