Boutique litigation Target the firm as a high-touch, value-focused boutique for complex commercial disputes where tailored strategy and appellate experience can differentiate them from larger firms.

Tech footprint Leverage their use of modern web and collaboration tools (Squarespace, Microsoft 365) to position services around digital client experiences, secure communications, and scalable matter management.

Growth signals With revenue under one million and a growing Chicago practice, identify opportunities for expanding regulatory, insurance, and financial services litigation services as the firm seeks scale.

Diverse client base Highlight capabilities across Fortune 500, mid-market, nonprofits, and government entities to propose cross-industry packaged services and preferred vendor programs.

Competitive positioning Emphasize minority-woman ownership as a differentiator in procurement and DEI programs, and propose partnerships or co-branding opportunities to win competitive bids.