SMB Construction Focus Target mid-sized commercial clients in need of tenant improvements, retail and restaurant fit-outs, leveraging Squires Construction’s 11-50 employee base and 1M-10M revenue range to position as a flexible, client-centered partner.

Experience Advantage Leverage the company’s long-standing track record since 1987 to build trust with property managers, developers, and franchise owners seeking reliable delivery, competitive pricing, and detailed project management.

Tech Enablement Highlight the practical use of standard collaboration and analytics tools (Google Workspace, Google Analytics, Snowplow) to improve project communication, data-driven decisions, and measurable outcomes for clients.

Local Partnering Position as a responsive local/construction partner for commercial spaces, emphasizing smooth processes, client ideas integration, and professional guidance to win bids against larger national firms.

Growth Opportunities Identify cross-sell opportunities with allied services (retail fit-outs, restaurants, tenant improvements) and pursue referrals from existing clients, complemented by showcasing cost control and quality assurances to differentiate from competitors.