Public transit growth Potential upsell opportunities around expanded bus routes and enhanced fleet services as River Valley Metro expands coverage or increases ridership beyond current 12 local routes and 3 commuter routes.

Disability services Metro Plus program indicates a need for accessible transit solutions, including adaptive vehicle technology, ADA-compliant scheduling, and driver training focused on serving riders with qualifying disabilities.

Tech modernization Current technology stack shows reliance on standard web and CMS tools; opportunities exist to offer data analytics, GPS tracking, route optimization, mobile ticketing, and customer engagement platforms to improve operations and rider experience.

Mid-market fit Revenue in the $10M-$25M range positions River Valley Metro as a suitable mid-market customer for fleet maintenance services, fuel efficiency programs, and cost-effective IT infrastructure upgrades without enterprise-scale price points.

Security and reliability Use of Imperva and other security tech suggests emphasis on data protection; potential to propose comprehensive cybersecurity assessments, backup/recovery planning, and secure vendor integrations for transit data systems.