Market reach Target agricultural operations and educational institutions across the US that require durable, snow- and wind‑resistant greenhouse structures, leveraging Rimol's national footprint and case studies from New England deployments.

Product expansion Promote bundled solutions that combine Matterhorn gutter connect greenhouses, shade structures, and benches to existing farming operations looking to scale or retrofit facilities for year‑round production.

Sales expansion Capitalize on recent regional hiring to expand field coverage; equip the new Regional Sales Representative with tailored vertical playbooks for farms, garden centers, and educational institutions in target regions.

Digital lead gen Leverage digital channels and marketing tech stack (PWA, social pixels, Open Graph) to capture inquiries from prospective buyers, then route to regional reps with personalized, data‑driven outreach.

Financial upside Position Rimol as a value leader with economical, rugged greenhouses; propose maintenance‑friendly upgrades and phased projects to fit mid‑market budgets, aiming for higher AOV through product bundles and cross‑sell of related structures.