Heritage Advantage Riggins Motor Co can leverage its status as the Peninsula's oldest Ford dealer to strengthen local trust and drive loyalty-driven campaigns for new and certified pre-owned vehicles. Develop geotargeted ads, community sponsorships, and review/ratings programs to convert local shoppers into showroom visits.

Efficient Growth With a lean 2-10 employee team, outsourcing digital marketing, lead management, and appointment scheduling can boost output without headcount growth. Propose a turnkey solutions package including PPC management, call tracking, and CRM-driven lead nurturing to improve conversion.

Digital Advertising Current tech stack includes Microsoft Advertising and programmatic tools; there is scope to optimize spend across search, social, and display, plus landing page experiments on the site built with Vue.js to increase engagement. Offer measurement dashboards and ROI reporting to justify spend.

Inventory Marketing Tailored campaigns around Ford new releases, certified pre-owned inventories, and financing offers can lift both foot traffic and online leads. Provide inventory-driven ad creative, dynamic search ads, and landing pages aligned with the showroom experience to shorten the path to purchase.

Service Growth Beyond vehicle sales, develop service marketing to capture maintenance growth with appointment booking, service specials, and regional SEO for the Poquoson area. This helps diversify revenue and creates repeat customer value for the dealership.