Insights

Authentic Brand Legacy Rifai's long-standing heritage since 1948 and its status as an iconic Lebanese brand highlight a strong cultural connection and loyal customer base, presenting opportunities for premium product collaborations and heritage-focused marketing campaigns.

Global Expansion Potential Following the 2021 acquisition by MERIT, Rifai is positioned for accelerated growth and international market penetration, creating opportunities to introduce innovative distribution channels and cross-border partnerships.

Digital Innovation Rifai's integration of advanced technology platforms such as PWA, Tapcart, and NFT marketplace demonstrates a commitment to digital transformation, offering prospects for tech-powered customer engagement and e-commerce solutions.

Product Diversification With a broad portfolio of locally-produced snacks and flavors, Rifai can leverage its product variety to target niche markets and develop tailored marketing strategies for different consumer segments.

Engagement & Outreach The company's recent digital initiatives and participation in smart chain forums suggest an openness to innovative marketing and engagement channels, providing avenues for targeted outreach and brand positioning within emerging digital ecosystems.

Similar companies to Rifai

Rifai Tech Stack

Rifai uses 8 technology products and services including Amazon Web Services, MySQL, Preact, and more. Explore Rifai's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • MySQL
    Database
  • Preact
    Javascript Libraries
  • Smile
    Loyalty And Gamification
  • VISA
    Miscellaneous
  • PWA
    Miscellaneous
  • Priority Hints
    Performance
  • X-Content-Type-Options
    Web & Portal Technology

Rifai's Email Address Formats

Rifai uses at least 1 format(s):
Rifai Email FormatsExamplePercentage
First.Last@alrifai.comJohn.Doe@alrifai.com
48%
First@alrifai.comJohn@alrifai.com
2%
First.Last@alrifai.comJohn.Doe@alrifai.com
48%
First@alrifai.comJohn@alrifai.com
2%

Frequently Asked Questions

Where is Rifai's headquarters located?

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Rifai's main headquarters is located at 675 Saeb Salam Avenue, Al Rifai Building 6th floor Beirut, Beirut 155105, LB. The company has employees across 4 continents, including AsiaEuropeNorth America.

What is Rifai's phone number?

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You can contact Rifai's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rifai's official website and social media links?

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Rifai's official website is alrifai.com and has social profiles on LinkedIn.

What is Rifai's NAICS code?

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Rifai's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Rifai have currently?

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As of October 2025, Rifai has approximately 1K employees across 4 continents, including AsiaEuropeNorth America. Key team members include Chief Executive Officer: M. R.Owner: M. A. R.Human Resources Director: T. A.. Explore Rifai's employee directory with LeadIQ.

What industry does Rifai belong to?

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Rifai operates in the Food and Beverage Services industry.

What technology does Rifai use?

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Rifai's tech stack includes Amazon Web ServicesMySQLPreactSmileVISAPWAPriority HintsX-Content-Type-Options.

What is Rifai's email format?

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Rifai's email format typically follows the pattern of First.Last@alrifai.com. Find more Rifai email formats with LeadIQ.

When was Rifai founded?

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Rifai was founded in 1948.
Rifai

Rifai

Food and Beverage ServicesLebanon1001-5000 Employees

Since 1948, Rifai has remained faithful to its tradition of providing an authentic experience to its customers. 

From humble beginnings on Mazraa street in Beirut, offering home-roasted nuts and kernels to the Lebanese, Rifai elevated the snacking experience to become an iconic symbol of Lebanese culture, pride and know-how. Throughout the years, the brand established itself as an industry leader with a legacy built on quality, taste, innovation and a to promote the best of what Lebanon has to offer. 

Rifai’s extensive catalogue of locally-produced products provides a variety of flavors for all occasions and lifestyles. Its state-of-the-art factory employs over 200 employees who work tirelessly to create a wide selection of products that take the snacking experience to the next level.

In 2021, MERIT, the holding company of the Saadé family, completed the acquisition of Rifai in a bid to accelerate the brand’s growth and offer a piece of Lebanon to consumers all around the globe.

Section iconCompany Overview

Headquarters
675 Saeb Salam Avenue, Al Rifai Building 6th floor Beirut, Beirut 155105, LB
Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
1948
Employees
1001-5000

Section iconFunding & Financials

  • $1M$10M

    Rifai's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Rifai's revenue is estimated to be in the range of $1M$10M

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