Strong regional dealer Riesterer & Schnell is a multi-location, family-owned John Deere dealership in Wisconsin with a long-standing presence since 1931, presenting a stable channel for equipment sales and cross-sell opportunities within the region.

Comprehensive aftercare 24/7 on-call service with in-house technicians and a large parts inventory across 12 locations enables rapid service and uptime, creating opportunities to upsell replacement parts, maintenance plans, and extended service contracts.

Integrated product ecosystem As a John Deere dealer offering tractors, farming equipment, lawn care gear, and riding mowers, there are cross-sell opportunities among multiple product lines to existing customers who may start with one category.

Strategic acquisitions The acquisition of Caroline Implement signals growth and potential for expanded customer base, product assortment, and service territory, presenting cross-selling and up/down-sell prospects for nearby accounts.

Digital engagement ready Adopted tech stack with iCIMS, AWS, LiveChat, HubSpot, Webflow and analytics tools supports targeted outreach, lead nurturing, and tracking of sales opportunities across channels to optimize prospect engagement.