Local Digital Optimization Opportunity to optimize the WordPress site for local search, speed, and conversion, unlocking more leads among nearby farmers and pet owners.
Online Ordering Enablement Launch online ordering or wholesale portal to streamline purchases for farms and rural customers, with inventory integration and delivery options, creating a new sales channel beyond the physical store.
Revenue Channel Partnerships Position as partner for regional feed distributors and ag retailers by offering cross-promotional programs or wholesale partnerships to extend market reach in Indiana and surrounding states.
Tech Modernization Propose a tech modernization package including security hardening, routine backups, performance optimization, and potential CMS/stack upgrades to reduce downtime and improve customer experience.
Marketing and Hiring Strategic marketing and recruitment support to grow customer base and hire talent; implement local SEO, LinkedIn recruiting, and targeted advertising to boost B2B/B2C outreach.