Strategic partnerships Richmond Creative Counseling partners with universities to host internships and residencies, presenting a potential sales angle to expand internship programs, clinician training collaborations, or sponsored research opportunities with academic partners.

Diversity and accessibility A fully LGBTQ affirming and racially/culturally competent practice that accepts most Medicaid plans indicates opportunities to offer affordable telehealth expansions, inclusive care programs, and payer-friendly solutions to broaden patient access and enrollment.

Professional training As an approved provider for Play Therapy and a center hosting trainings, RCC is positioned to upsell continuing education, supervision packages, and certification programs to other clinics seeking to enhance Play Therapy capabilities.

Tech and security Utilizing platforms like iCIMS, Google Cloud CDN, Sentry, and Google Workspace suggests a receptiveness to scalable HR, cloud-based practice management, and cybersecurity enhancements; these areas present cross-sell opportunities for HR tech, EHR/practice management integrations, and data protection services.

Growth and size With 51-200 employees and $1M-$10M revenue, RCC is a mid-market practice likely seeking practice optimization, telehealth expansion, and managed services to support clinician wellbeing, workflow efficiency, and payer negotiation support.