Insights

Brand Visibility With a strong presence in high-profile NASCAR events and a broad network of corporate partners including well-known brands like Chevrolet, Coca-Cola, and Bass Pro Shops, Richard Childress Racing offers significant sponsorship and advertising opportunities to align with a prestigious sports organization.

Expanding Fan Engagement The company's active participation in the NASCAR Cup Series and XFINITY Series, along with initiatives like adding third cars and partnering with local brands, indicates ongoing efforts to deepen fan engagement and explore new markets for branded experiences, merchandise, or hospitality services.

Technological Innovations RCR’s utilization of advanced engineering technologies and subsidiary RCR Engines highlights its focus on innovation, providing opportunities for collaboration in automotive technology, engineering solutions, and R&D partnerships with companies looking to leverage motorsport expertise.

Diversified Revenue Streams The company’s estimated revenue of up to 10 billion dollars, combined with its diversified activities—from race team sponsorships to merchandise and bourbon branding—presents multiple avenues for sales, licensing, and partnership opportunities across various consumer and corporate segments.

Future Growth Potential Ongoing recent activities such as new partnerships, expansions in the racing lineup, and technological collaborations suggest a forward-looking growth trajectory, making RCR a compelling prospect for long-term strategic investments and innovative business collaborations within motorsports and entertainment sectors.

Richard Childress Racing Tech Stack

Richard Childress Racing uses 8 technology products and services including Facebook Pixel, Google Hosted Libraries, Akamai, and more. Explore Richard Childress Racing's tech stack below.

  • Facebook Pixel
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Akamai
    Content Delivery Network
  • Priority Hints
    Performance
  • Microsoft Azure
    Platform As A Service
  • New Relic
    Real User Monitoring
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics

Media & News

Richard Childress Racing's Email Address Formats

Richard Childress Racing uses at least 1 format(s):
Richard Childress Racing Email FormatsExamplePercentage
FLast@rcrracing.comJDoe@rcrracing.com
94%
First@rcrracing.comJohn@rcrracing.com
3%
FirstLast@rcrracing.comJohnDoe@rcrracing.com
2%
FirstL@rcrracing.comJohnD@rcrracing.com
1%

Frequently Asked Questions

What is Richard Childress Racing's phone number?

Minus sign iconPlus sign icon
You can contact Richard Childress Racing's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Richard Childress Racing's official website and social media links?

Minus sign iconPlus sign icon
Richard Childress Racing's official website is rcrracing.com and has social profiles on LinkedInCrunchbase.

What is Richard Childress Racing's NAICS code?

Minus sign iconPlus sign icon
Richard Childress Racing's NAICS code is 7112 - Spectator Sports.

How many employees does Richard Childress Racing have currently?

Minus sign iconPlus sign icon
As of December 2025, Richard Childress Racing has approximately 282 employees across 4 continents, including North AmericaSouth AmericaOceania. Key team members include Chief Revenue Officer (cro): J. G.Chief Marketing Officer: J. W.Chief Financial Officer: S. F.. Explore Richard Childress Racing's employee directory with LeadIQ.

What industry does Richard Childress Racing belong to?

Minus sign iconPlus sign icon
Richard Childress Racing operates in the Spectator Sports industry.

What technology does Richard Childress Racing use?

Minus sign iconPlus sign icon
Richard Childress Racing's tech stack includes Facebook PixelGoogle Hosted LibrariesAkamaiPriority HintsMicrosoft AzureNew RelicYouTubeGoogle Analytics.

What is Richard Childress Racing's email format?

Minus sign iconPlus sign icon
Richard Childress Racing's email format typically follows the pattern of FLast@rcrracing.com. Find more Richard Childress Racing email formats with LeadIQ.

When was Richard Childress Racing founded?

Minus sign iconPlus sign icon
Richard Childress Racing was founded in 1969.

Richard Childress Racing

Spectator SportsNorth Carolina, United States201-500 Employees

Founded in 1969, Richard Childress Racing is one of the largest and most storied organizations in NASCAR competition. RCR currently fields two teams in the NASCAR Cup Series and two teams in the NASCAR XFINITY Series.

Throughout our history, RCR has accumulated a total of 17 championships and more than 200 victories across NASCAR’s top three series, including three Daytona 500 wins (1998, 2007, 2018) and three Brickyard 400 victories (1995, 2003, 2011) two of the sport’s crown jewels of competition. RCR was the first organization in NASCAR history to win championships across all three national touring series.

On our 17-building, 52-acre campus in Welcome, North Carolina, RCR’s 400+ team members build race cars from the ground up in a fully-integrated vertical manufacturing operation. With a culture focused on innovation, our engineering team utilizes cutting-edge technologies to continuously improve the performance of our race cars.

Our headquarters is also home to ECR Engines, a subsidiary of RCR that provides high-performance motors to our and other Chevrolet teams in NASCAR’s top three national series. ECR uses advanced technologies for research & development and engine production that has earned it more than 250 victories across multiple national motorsports series and championships in the XFINITY, Camping World Truck and ARCA Racing Series. ECR has also reached success in the IMSA WeatherTech SportsCar Championship Series powering the Cadillac DPi-V.R. 

RCR’s on-track success could not be possible without the help of our corporate partners. RCR maintains successful relationships with a host of blue-chip brands including Caterpillar, Dow, American Ethanol, Chevrolet and Bass Pro Shops. A comprehensive list of our corporate partners can be viewed here - - https://www.rcrracing.com/partners/

Section iconCompany Overview

Phone number
NAICS Code
7112 - Spectator Sports
Founded
1969
Employees
201-500

Section iconFunding & Financials

  • $1B$10B

    Richard Childress Racing's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Richard Childress Racing's revenue is estimated to be in the range of $1B$10B

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.