Boutique Firm Small team size (2-10 employees) presents an opportunity to offer scalable, cost-effective tech and process solutions that can help streamline collaboration, project management, and client communication as they scale.

Local Focus Amarillo-based practice with a regional footprint can benefit from targeted marketing, local partnerships, and proposals highlighting local code knowledge, permitting processes, and regional sustainability practices.

Digital Maturity Current tech stack includes Wix and generic tools; there is potential to upsell professional-grade BIM coordination, 3D visualization, and cloud collaboration platforms to improve design delivery and client experience.

Financial Potential Revenue range broad but suggests early-stage profitability; ideal client outreach could emphasize affordable, phased technology investments and value-driven services to win first projects and build case studies.

Competitive Positioning As a small firm in a market with large incumbents (AECOM, Gensler, HDR, etc.), differentiate with agility, personalized service, and niche expertise; propose scalable tech-enabled workflow improvements to compete on speed and customization.