Insights

OEM Partnerships Rhino-Rack already collaborates with vehicle brands such as INEOS Grenadier and Polaris, signaling strong OEM partnership potential. Target additional vehicle programs and cross model mounting solutions for rugged SUVs and pickups.

Acquisition Strategy Acquiring RockyMounts demonstrates growth through complementary brands and channels, expanding reach into new customer bases and enabling cross sell opportunities across retailers and distributors.

Overland Growth The launch of a Low Profile Roof Top Tent highlights demand for lighter, quicker-to-setup camping gear and optimized roof space. Upsell tents, mounting systems, and related accessories to existing customers and outdoor retailers.

Global Expansion Active expansion into the US and partnerships with global brands indicate scalable regional growth. Leverage digital marketing and e-commerce to recruit distributors and reach direct customers in North America and beyond.

Engineering Customization An engineering led approach enables customized mounting solutions for new vehicle platforms, positioning Rhino-Rack as a capable partner for OEMs and distributors seeking tailored, high performance roof racks and accessories.

Similar companies to Rhino-Rack

Rhino-Rack Tech Stack

Rhino-Rack uses 8 technology products and services including HubSpot Analytics, SOLIDWORKS, Cart Functionality, and more. Explore Rhino-Rack's tech stack below.

  • HubSpot Analytics
    Analytics
  • SOLIDWORKS
    Cad & Graphics
  • Cart Functionality
    E-commerce
  • Microsoft PowerPoint
    Editors
  • ANSYS
    Software Development
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks
  • Facebook
    Widgets

Media & News

Rhino-Rack's Email Address Formats

Rhino-Rack uses at least 2 format(s):
Rhino-Rack Email FormatsExamplePercentage
FLast@rhinorack.comJDoe@rhinorack.com
69%
First.Last@rhinorack.comJohn.Doe@rhinorack.com
24%
Last@rhinorack.comDoe@rhinorack.com
4%
F.Last@rhinorack.comJ.Doe@rhinorack.com
3%
First.Last@rhinorack.com.auJohn.Doe@rhinorack.com.au
84%
First@rhinorack.com.auJohn@rhinorack.com.au
12%
Last@rhinorack.com.auDoe@rhinorack.com.au
3%
FLast@rhinorack.com.auJDoe@rhinorack.com.au
1%

Frequently Asked Questions

What is Rhino-Rack's official website and social media links?

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Rhino-Rack's official website is rhinorack.com and has social profiles on LinkedIn.

What is Rhino-Rack's NAICS code?

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Rhino-Rack's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Rhino-Rack have currently?

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As of July 2026, Rhino-Rack has approximately 74 employees across 5 continents, including OceaniaNorth AmericaAsia. Key team members include Head Of Information Technology: G. S.Head Of Engineering: C. S.Country Director: E. V.. Explore Rhino-Rack's employee directory with LeadIQ.

What industry does Rhino-Rack belong to?

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Rhino-Rack operates in the Motor Vehicle Manufacturing industry.

What technology does Rhino-Rack use?

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Rhino-Rack's tech stack includes HubSpot AnalyticsSOLIDWORKSCart FunctionalityMicrosoft PowerPointANSYSGoogle AnalyticsMicrosoft ASP.NETFacebook.

What is Rhino-Rack's email format?

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Rhino-Rack's email format typically follows the pattern of FLast@rhinorack.com. Find more Rhino-Rack email formats with LeadIQ.

When was Rhino-Rack founded?

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Rhino-Rack was founded in 1992.
Rhino-Rack logo

Rhino-Rack

Motor Vehicle ManufacturingWestern Australia, Australia51-200 Employees

Rhino-Rack is an Australian motor vehicle manufacturing company based at 22 Hanson Place, Eastern Creek, Western Australia 2766, Australia, and employs between 51 and 200 people. The company designs and manufactures automotive roof racks, trays, mounting systems, luggage boxes, carriers, and related accessories for overlanding and outdoor use. It has expanded through acquisitions and partnerships, including acquiring RockyMounts, Inc. in December 2024 and partnering with INEOS Automotive in December 2025. The company has also collaborated with Polaris Industries on storage solutions for Ranger and General vehicles in 2021. Rhino-Rack is described as a brand of Clarus Corporation, and its revenue is reported in the range of $10 million to $25 million. More information is available on its website at rhinorack.com.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1992
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Rhino-Rack's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Rhino-Rack's revenue is estimated to be in the range of $10M$25M

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