Integrated CPG Campaigns RGI specializes in developing integrated marketing campaigns for top Consumer Packaged Goods and Retailers, presenting a strong opportunity to upsell cross-functional services to current clients like Kroger, Dole, Kellogg's, and Miller Coors.

Mid-market Focus With 11-50 employees and revenue in the $25M-$50M range, RGI sits in a mid-market segment where ad and marketing agencies are often seeking scalable, cost-efficient partners for larger campaigns and ongoing retainer work.

Tech Stack Leverage RGI’s use of platforms like AppNexus, Google Fonts API, Bootstrap, and modern JS libraries indicates potential for data-driven media planning, performance marketing, and website optimization services to enhance ROI for clients.

Client Portfolio Upsell Current clients span major brands and retailers; there is an opportunity to expand into adjacent categories or deeper creative production, digital media buying, and trade marketing services to deepen client relationships.

Growth Readiness The agency’s presence and described capabilities suggest readiness for scale, making it a suitable partner for bundled services, white-label marketing programs, or strategic partnerships with larger agencies seeking niche execution expertise.