Virtual validation Leverage rFpro's strong position in virtual development and testing for autonomous driving, ADAS, and sensor integration to propose multi-OEM virtual validation projects, reducing physical prototyping costs and accelerating time-to-market.

Digital twin deepening Capitalize on their expansive library of digital road models and recent Japanese Hakone Turnpike twin to offer customers expanded digital twin offerings, cross-selling to new routes, circuits, and industry segments such as tires and tire-road interaction.

In cabin expansion Target OEMs and Tier 1 suppliers with the AV Elevate In Cabin tool to enhance driver and occupant monitoring system development, testing, and training in simulation, addressing in-cabin safety and UX testing needs.

Imaging integration Position the Solectrix SXIVE image-processing integration as a gateway for customers to validate camera pipelines end-to-end in virtual environments, reducing hardware-dependent risk and enabling earlier camera software optimization.

tire-road synergy Highlight recent collaborations linking tire software (Siemens Simcenter Tire) with rFpro surface data to attract customers focused on tire–road dynamics, offering joint solutions for high-fidelity tire modeling and vehicle dynamics.