Growing Cloud Offerings Retrospect has recently launched Retrospect Cloud Storage, targeting enterprises seeking to bolster cybersecurity and ransomware protection. This indicates an opportunity to upsell or cross-sell additional cloud backup and security solutions to businesses already interested in cloud storage services.

Enhanced Security Features The latest product updates, including anomaly detection and ransomware protection, demonstrate Retrospect's focus on security. Selling complementary cybersecurity tools or managed security services could align well with their product enhancements and customer needs.

SMB Market Focus With a customer base spanning small to midsize businesses and a revenue range of 1 to 10 million dollars, Retrospect presents opportunities to tailor solutions for this segment, such as affordable backup packages or managed backup services for organizations seeking reliable data protection.

Partnership Expansion Retrospect’s collaborations, including partnerships with community-focused entities like Le Truc, and its certification programs for backup services, suggest potential for developing reseller or referral programs to expand its distribution channels and reach new customer segments.

Targeted Marketing Opportunities Given the company's emphasis on customer support and experienced personnel, there is a strong opportunity to offer premium support, consulting, or customization services to enterprise clients or channel partners looking to optimize their backup and recovery strategies.