Insights

Public market signal RethinkEd serves K-12 education administration with a focus on district-wide culture, learning solutions and on-demand video instruction, indicating a sizable opportunity footprint across school districts that invest in district-level transformation.

Mid market scale With 51-200 employees and revenue between 100M-250M, RethinkEd sits in a mid-market tier, suggesting sales motions that blend enterprise-grade solutions with scalable implementation services and partner-enabled deployments.

Tech stack leverage Utilizes a modern tech stack including Salesforce, HubSpot Analytics, Azure, Redis, Asana and KnowBe4, signaling opportunities to align data-driven engagement, security/compliance training, and cross-team collaboration enhancements.

Expansion history Recent partnership with Pittsburgh Public Schools demonstrates a willingness to scale district-wide, indicating potential for multi-district/region expansion and recurring professional services tied to implementation and training.

Strategic value fit Product focus on evidence-based learning solutions and culture of learning positions RethinkEd as a fit for districts prioritizing outcomes, wellness, and stakeholder engagement, suggesting upsell opportunities in analytics, professional development, and parent/community programs.

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RethinkEd Tech Stack

RethinkEd uses 8 technology products and services including UserWay, HubSpot Analytics, Salesforce, and more. Explore RethinkEd's tech stack below.

UserWay
Accessibility
HubSpot Analytics
Analytics
Salesforce
Customer Relationship Management
Redis
Database
Asana
Issue Trackers
Microsoft Azure
Platform As A Service
WP Engine
Platform As A Service
KnowBe4
Security

Media & News

RethinkEd partners with Pittsburgh, PA.
"Rethink Ed is excited to announce its partnership with PPS, bringing its powerful, proven solutions to administrators, teachers, and school support staff, students and parents throughout the district.
Apr 10, 2019 | www.prnewswire.com

RethinkEd's Email Address Formats

RethinkEd uses at least 4 email formats:

RethinkEd Email Formats	Example	Percentage
First.Last@rethinked.com	John.Doe@rethinked.com	92%
Last@rethinked.com	Doe@rethinked.com	3%
First.Middle@rethinked.com	John.Michael@rethinked.com	3%
First.MiddleLast@rethinked.com	John.MichaelDoe@rethinked.com	2%

Frequently Asked Questions

What is RethinkEd's official website and social media links?

RethinkEd's official website is rethinked.com and has social profiles on LinkedIn.

How much revenue does RethinkEd generate?

As of October 2026, RethinkEd's annual revenue is estimated to be $100M - $250M.

What is RethinkEd's NAICS code?

RethinkEd's NAICS code is 92311 - Administration of Education Programs.

How many employees does RethinkEd have currently?

As of October 2026, RethinkEd has approximately 65 employees across 2 continents, including North America and Europe. Key team members include Chief Executive Officer: J. M., Director Of Educational Partnership: A. M. and Professional Services Manager: F. B. Explore RethinkEd's employee directory with LeadIQ.

What industry does RethinkEd belong to?

RethinkEd operates in the Education Administration Programs industry.

What technology does RethinkEd use?

RethinkEd's tech stack includes UserWay, HubSpot Analytics, Salesforce, Redis, Asana, Microsoft Azure, WP Engine and KnowBe4.

What is RethinkEd's email format?

RethinkEd's email format typically follows the pattern of First.Last@rethinked.com. Find more RethinkEd email formats with LeadIQ.

When was RethinkEd founded?

RethinkEd was founded in 2007.

RethinkEd

Q: What is RethinkEd's official website and social media links?

RethinkEd's official website is rethinked.com. RethinkEd has social profiles on LinkedIn.

Q: How much revenue does RethinkEd generate?

RethinkEd's annual revenue is estimated to be $100M - $250M.

Q: How many employees does RethinkEd have currently?

RethinkEd has approximately 65 employees.

Q: What industry does RethinkEd belong to?

RethinkEd operates in the Education Administration Programs industry.

Q: What technology does RethinkEd use?

RethinkEd's tech stack includes X-XSS-Protection, Brandfolder, OptinMonster plugin, Gravatar, Windows Server.

Q: What is RethinkEd's NAICS code?

RethinkEd's NAICS code is 92311 (Administration of Education Programs).

Education Administration ProgramsNew York, United States51-200 Employees

RethinkEd operates in the education administration space, delivering solutions designed to improve how teachers and students learn, grow, and succeed in school and beyond. It targets school districts seeking to cultivate healthy, positive learning cultures and to support administrators, teachers, students, and parents. The company combines evidence-based instructional approaches with technology-enabled tools and on-demand video instruction created by educators and clinicians. Headquartered in New York City, New York, it is a mid-sized provider serving districts and related educational communities. In 2019, RethinkEd partnered with Pittsburgh Public Schools to extend its solutions to district-wide administrators, teachers, staff, students, and families.