Solar Market Leader Rethink Electric specializes in commercial and residential solar projects and has a demonstrated track record in Illinois, including a top three kilowatts installed ranking in 2019. This presents an opportunity to pursue public and private sector solar contracts, solar maintenance portfolios, and expansion into growing solar service offerings.

Growing SMB Focus With 11-50 employees and revenue in the 10M-25M range, Rethink Electric operates as a mid-sized contractor likely handling multiple simultaneous solar projects. Target expansion through project-based partnerships, preferred contractor programs, and scalable maintenance packages tailored for mid-market commercial and residential clients.

In-House Training An in-house electrical apprenticeship program and ongoing education indicate a strong emphasis on safety, quality, and skilled labor. This can be leveraged to offer customer programs that emphasize reliability, reduced risk, and long-term service agreements backed by a capable workforce.

Tech-Driven Ops Utilization of tools like SiteTracker, Google Analytics, and modern web/OSS tech suggests efficient project tracking and digital engagement. Propose upsell opportunities around project lifecycle visibility, predictive maintenance dashboards, and remote monitoring for solar installations.

Expansion Potential Relative alignment with large solar and EV charging ecosystems (comparable peers and partners in the funding and energy transition space) indicates potential to collaborate on larger commercial solar builds, EV charger deployments, and service contracts that scale with client portfolios.