Rethink Brands Email Format
Food and Beverage ServicesMaryland, United States2-10 Employees
Rethink Brands is a small beverage company based in Columbia, Maryland, operating in the Food and Beverage Services industry. Founded in 2016 by Matt Swanson and Chris O’Donovan, the company develops products aimed at simplifying daily life through beverage solutions. Its early and ongoing focus centers on boxed water, with a history of products designed for children and families. The company introduced RETHINK Kids Water in 2017 as a boxed-water option for children, expanding its offerings to RETHINK Water in 2018. In 2019, it launched RETHINK Juice Splash, marking an extension beyond boxed water. Its market position aligns with the children's beverage segment within the boxed-water niche, while broader family-oriented consumers also represent its target audience.