Resist
Food and Beverage ServicesNew York, United States11-50 Employees
Resist is a New York based company in the food and beverage services sector that creates plant-based protein bars. The bars are described as doctor-formulated and built with science-backed ingredients intended to support hormone balance, with a claimed blood sugar response that is six times more stable than other natural bars. The product line emphasizes dietary attributes such as keto compatibility, vegan ingredients, non-GMO status, gluten-free formulation, and absence of stevia, gums, artificial flavors, added sugars, sugar alcohols, and soy. Co-founded by Drew Lederman and Emily Cohen, Resist emerged from their shared experience of needing convenient options that do not disrupt hormones or cause large sugar spikes, with guidance from a medical advisory board. The company seeks to address the needs of individuals with hormonal imbalances or related conditions, positioning itself as an alternative within the over-the-counter food as medicine category rather than traditional snacks. Based in New York, Resist operates as a small to mid-sized enterprise and aims to challenge established brands in its niche.
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