Insights

Market position Resale positions itself as the largest real estate outlet in Brazil with a focus on access to foreclosed properties tied to financing operations, indicating a strong foothold in distressed assets and potential cross-sell of analytics, valuation, and advisory services to financial institutions.

Financial strength Revenue range of $500M to $1B suggests substantial scale and potential for upsell of enterprise-grade IT services, data management, and integration projects to support large financial clients and JV partners like BTG Pactual.

Strategic partnerships BTG Pactual’s minority/majority involvement signals credibility and access to investment and real estate networks; leverage this to propose joint commercialization platforms, risk analytics, and marketplace tech enhancements.

Technology stack Adoption of modern tools (PWA, Mapbox, AppNexus, Klaviyo, Apple Pay) and website-building capabilities indicate readiness for digital transformation projects, data-driven marketing, user experience enhancements, and payment integration initiatives.

Growth signals Active emphasis on technology and customer focus to create market value, plus a niche in managed solutions for real estate asset access; identify opportunities in CRM/marketing automation, data enrichment, and secure digital storefronts for investor and borrower workflows.

Resale Tech Stack

Resale uses 8 technology products and services including AppNexus, Cloudinary, GoDaddy Website Builder, and more. Explore Resale's tech stack below.

  • AppNexus
    Advertising
  • Cloudinary
    Content Delivery Network
  • GoDaddy Website Builder
    Content Management System
  • Mapbox.js
    Maps
  • Klaviyo
    Marketing Automation
  • PWA
    Miscellaneous
  • Apple Pay
    Payment Processing
  • The Events Calendar
    Web Platform Extensions

Resale's Email Address Formats

Resale uses at least 2 format(s):
Resale Email FormatsExamplePercentage
FirstLast@resale.com.brJohnDoe@resale.com.br
95%
FirLast@resale.com.brJohDoe@resale.com.br
3%
FirstLas@resale.com.brJohnDoe@resale.com.br
2%
LastF@bit.lyDoeJ@bit.ly
87%
First.Last@bit.lyJohn.Doe@bit.ly
9%
First@bit.lyJohn@bit.ly
3%
Last@bit.lyDoe@bit.ly
1%

Frequently Asked Questions

What is Resale's official website and social media links?

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Resale's official website is bit.ly and has social profiles on LinkedIn.

How much revenue does Resale generate?

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As of July 2026, Resale's annual revenue is estimated to be $500M - $1B.

What is Resale's SIC code NAICS code?

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Resale's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Resale have currently?

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As of July 2026, Resale has approximately 89 employees across 5 continents, including South AmericaNorth AmericaEurope. Key team members include Head Of Sales: R. B.Owner: T. M.Analista De Suporte De Vendas: T. V. A.. Explore Resale's employee directory with LeadIQ.

What industry does Resale belong to?

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Resale operates in the IT Services and IT Consulting industry.

What technology does Resale use?

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Resale's tech stack includes AppNexusCloudinaryGoDaddy Website BuilderMapbox.jsKlaviyoPWAApple PayThe Events Calendar.

What is Resale's email format?

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Resale's email format typically follows the pattern of FirstLast@resale.com.br. Find more Resale email formats with LeadIQ.

When was Resale founded?

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Resale was founded in 2015.
Resale logo

Resale

IT Services and IT ConsultingSão Paulo, Brazil51-200 Employees

Resale operates in IT services and IT consulting with a focus on the financial sector, developing actions and solutions to facilitate access to repossessed properties linked to mortgage financing. The company emphasizes technology and a client-focused approach to generate value for its market. It is based in Piracicaba, in the state of São Paulo, Brazil, and is considered a mid-sized firm in the local IT services landscape.

Its customers are financial institutions and other market participants seeking to access or manage real estate assets repossessed through financing operations. A notable development in the company's history is BTG Pactual joining as a partner in May 2019, through a joint venture between its Special Situations and Real Estate Investments divisions.

Section iconCompany Overview

Website
bit.ly
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $500M - $1B

    Resale's revenue is estimated to be in the range of $500M - $1B

Section iconFunding & Financials

  • $500M - $1B

    Resale's revenue is estimated to be in the range of $500M - $1B

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