Insights

Customer Financial Flexibility The company's core offering of flexible payment options positions it well to engage customers seeking adaptable financing solutions, presenting upsell opportunities for additional financial products or enhanced service plans.

Expansion Potential With over 1,800 stores across 50 states and nearly 400 franchise locations, there is significant potential to expand the customer base through targeted sales initiatives in underpenetrated markets.

Growth of E-commerce E-commerce now accounts for approximately a quarter of store revenues, indicating a strong growth trajectory for online sales channels, which can be leveraged for cross-selling complementary products and digital services.

Underperforming Segments Segments like Acima have experienced declines in gross merchandise volume, highlighting opportunities to introduce new promotional campaigns or product bundles to regain market share and attract new customers.

Customer Engagement Focus Despite recent revenue declines, the company's emphasis on risk management and improved underwriting suggests an openness to innovative financial solutions, opening doors for sales partnerships that enhance customer retention and acquisition.

Similar companies to Rent-A-Center

Rent-A-Center Tech Stack

Rent-A-Center uses 8 technology products and services including Microsoft Advertising, TrackJS, Google Hosted Libraries, and more. Explore Rent-A-Center's tech stack below.

  • Microsoft Advertising
    Advertising
  • TrackJS
    Analytics
  • Google Hosted Libraries
    Content Delivery Network
  • Securiti
    Data Security
  • MySQL
    Database
  • Cart Functionality
    E-commerce
  • Apple iCloud Mail
    Email
  • Yoast SEO
    Search Engines

Media & News

Rent-A-Center's Email Address Formats

Rent-A-Center uses at least 1 format(s):
Rent-A-Center Email FormatsExamplePercentage
First.Last@rentacenter.comJohn.Doe@rentacenter.com
94%
FLast@rentacenter.comJDoe@rentacenter.com
3%
F.Last@rentacenter.comJ.Doe@rentacenter.com
1%
FirstLast@rentacenter.comJohnDoe@rentacenter.com
2%

Frequently Asked Questions

Where is Rent-A-Center's headquarters located?

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Rent-A-Center's main headquarters is located at 5501 Headquarters Drive Plano, Texas 75024 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Rent-A-Center's stock symbol?

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Rent-A-Center is a publicly traded company; the company's stock symbol is RCII.

What is Rent-A-Center's official website and social media links?

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Rent-A-Center's official website is rentacenter.com and has social profiles on LinkedInCrunchbase.

What is Rent-A-Center's NAICS code?

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Rent-A-Center's NAICS code is 44-45 - Retail Trade.

How many employees does Rent-A-Center have currently?

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As of April 2026, Rent-A-Center has approximately 7.7K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: B. B.Vice President Franchise Development: C. O.Vice President Human Resources: D. C.. Explore Rent-A-Center's employee directory with LeadIQ.

What industry does Rent-A-Center belong to?

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Rent-A-Center operates in the Retail industry.

What technology does Rent-A-Center use?

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Rent-A-Center's tech stack includes Microsoft AdvertisingTrackJSGoogle Hosted LibrariesSecuritiMySQLCart FunctionalityApple iCloud MailYoast SEO.

What is Rent-A-Center's email format?

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Rent-A-Center's email format typically follows the pattern of First.Last@rentacenter.com. Find more Rent-A-Center email formats with LeadIQ.

Rent-A-Center

RetailTexas, United States5001-10000 Employees

At Rent-A-Center, we're passionate about what we do and who we serve. We all work hard to create the best possible life for ourselves and our families – to enjoy the American dream – and we empower our customers with the ability to enjoy that same dream. We put the buying power in our customers’ hands through flexible payment options so they can enjoy big-ticket items the way they want, when they want. 
 
Our coworkers embody our family values and play an individual role in making our customers’ dreams come true.  With the opportunity to make a difference from day one, our coworkers enjoy rewarding careers and the ability to advance quickly.  Our commitment to a better life for our customers and coworkers has kept us at the top of the rent-to-own industry, and we're looking for people who share our passion.

Today, Rent-A-Center employs about 13,000 people nationwide who serve more than one million customers. Rent-A-Center owns and operates 1,800 stores in 50 states, Washington, D.C., and Puerto Rico and has nearly 400 franchise locations. We are headquartered in Plano, Texas, and part of the Upbound Group portfolio of companies.

Section iconCompany Overview

Headquarters
5501 Headquarters Drive Plano, Texas 75024 United States
Stock Symbol
RCII
NAICS Code
44-45 - Retail Trade
Employees
5001-10000

Section iconFunding & Financials

Section iconFunding & Financials

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