Pediatric Focus Target opportunities in pediatric and perinatal care services given the founder’s emphasis on chiropractic pediatrics and prenatal support, positioning as a potential partner for family wellness programs, maternity clinics, and pediatric practices.

SFMA Expertise Leverage Dr. Jason Phipps’s unique specialization as the only SFMA practitioner in Madison to approach clinics and gyms seeking advanced movement assessment capabilities, potential cross-referrals, and co-branded athletic performance initiatives.

Local Growth Capitalize on a small, intimate clinic footprint with high-touch personalized care to offer targeted local outreach, community wellness events, and referral partnerships with pediatricians, obstetricians, and family practitioners in the Madison area.

Digital Presence Recent tech stack shows adoption of Squarespace and modern web tools; opportunities exist to upsell marketing automation, patient education portals, and improved patient intake/retention systems to boost appointment conversions.

Financial Potential With reported revenue in the multi-million range and a lean staff, there is room to propose scalable services such as health analytics, scheduling integrations, or wellness program memberships that can be expanded as revenue grows.