Boutique scale Small team size (2-10 employees) indicates potential need for scalable CRM, marketing automation, and back-office software that supports lean operations and efficient client management.

Revenue signal Mid-market revenue range ($10M-$25M) suggests opportunities for premium listing services, regional expansion support, and targeted marketing packages tailored to mid-sized real estate brokerages.

Local presence Based in Roseville, Michigan with a local address presents a chance to offer geofenced advertising, community engagement solutions, and local IDX integrations to boost visibility in nearby markets.

Tech footprint Reliance on GoDaddy indicates potential openness to modern tech stacks; propose migration or integration services for robust websites, lead capture, and secure hosting with enhanced performance.

Growth potential Comparative market positioning against large national brokerages implies strategic value in offering scalable platforms for growth, such as recruiting tools, analytics, and partner ecosystems to compete more effectively.