Asset Transition Potential sales opportunities arise from the recent asset sale to Herc Rentals. Approach Herc and the remaining NH branches to understand centralized inventory, service contracts, and possible cross-sell of compatible rental equipment, parts, or extended service plans.

Regional Focus Despite being acquired, Reliable Equipment had Dover and Londonderry branches in NH. Target regional construction firms and contractors in New Hampshire and neighboring states for replacement rentals, maintenance programs, and fleet optimization services that align with local project cycles.

Experience Lean With a long industry history yet a small current team, there is a high potential for account-based sales to upsell managed rental solutions, after-hours support, and digital self-service tooling that reduces onsite handling and improves uptime.

Tech Enablement The tech stack includes WooCommerce, Google Analytics, and conversion tracking. Leverage digital marketing and lead automation to identify project-based hiring windows, promote bundled rental packages, and streamline quote-to-order processes for construction firms.

Financial Opportunity Revenue is within a mid-range for mid-market rental players. Propose scalable fleet solutions, long-term rental contracts, or maintenance-only agreements to secure steady revenue streams and expand share in regional contractor spend.