Insights

Expansion Opportunities Relatable has a diversified product line including games, plush, and wellness items, with recent international expansion through partnerships in Australia, New Zealand, and the UK. This presents cross-border distribution opportunities, regional licensing, and co-marketing deals to grow presence in those markets.

New Product Spin Recent launches such as Emotional Support Pals and a console version of What Do You Meme indicate a strategy to broaden formats and platforms. Sales teams can target retailers and licensors seeking licensed bundles, console game tie-ins, and family-friendly novelty products to capitalize on trending content.

Retail Readiness Relatable already places products at Walmart, Target, and Amazon, suggesting strong retail fundamentals and potential for expansion to additional mass retailers, club stores, and regional chains. Propose bundle deals, exclusive editions, and cross-category placements to boost average order value.

Seasonal & Viral Lift A portfolio designed to go viral and align with social trends positions Relatable well for limited-time campaigns, influencer partnerships, and co-branded experiences around holidays and major entertainment moments. Sales can pursue joint campaigns with social creators and retailers to maximize visibility.

Strategic Partnerships Recent collaborations with distributors and toy fairs, plus a 10th anniversary press visibility, indicate openness to licensing, distribution deals, and international sales leadership roles. Explore opportunities with toy and game publishers, regional distributors, and licensing agencies to accelerate growth and footprint.

Similar companies to Relatable

Relatable Tech Stack

Relatable uses 8 technology products and services including Bing Ads, Canva, Tableau, and more. Explore Relatable's tech stack below.

Media & News

Relatable's Email Address Formats

Relatable uses at least 8 email formats:
Relatable Email FormatsExamplePercentage
First@relatable.comJohn@relatable.com
79%
First.Last@relatable.comJohn.Doe@relatable.com
10%
FirLast@relatable.comJohDoe@relatable.com
6%
Middle@relatable.comMichael@relatable.com
5%
First@whatdoyoumeme.comJohn@whatdoyoumeme.com
93%
Last@whatdoyoumeme.comDoe@whatdoyoumeme.com
2%
LastF@whatdoyoumeme.comDoeJ@whatdoyoumeme.com
3%
FirstL@whatdoyoumeme.comJohnD@whatdoyoumeme.com
2%

Frequently Asked Questions

What is Relatable's official website and social media links?

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Relatable's official website is relatable.com and has social profiles on LinkedIn.

How much revenue does Relatable generate?

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As of August 2026, Relatable's annual revenue is estimated to be $50M - $100M.

What is Relatable's SIC code and NAICS code?

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Relatable's SIC code is 7372 - Prepackaged Software and NAICS code is 31-33 - Manufacturing.

How many employees does Relatable have currently?

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As of August 2026, Relatable has approximately 134 employees across 5 continents, including North America, Europe and Asia. Key team members include Vice President Of Supply Chain: D. K., Owner & Co-Founder: J. S. and Vice President, Marketing: K. W. Explore Relatable's employee directory with LeadIQ.

What industry does Relatable belong to?

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Relatable operates in the Manufacturing industry.

What technology does Relatable use?

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Relatable's tech stack includes Bing Ads, Canva, Tableau, Asana, monday.com, Apple Pay, Sprout Social and Wrike.

What is Relatable's email format?

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Relatable's email format typically follows the pattern of First@relatable.com. Find more Relatable email formats with LeadIQ.

When was Relatable founded?

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Relatable was founded in 2016.
Relatable logo

Relatable

ManufacturingNew York, United States51-200 Employees

Relatable is a New York–based manufacturing company focused on entertainment products that translate social media trends into tangible formats for families and a broad audience. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the company started with the breakout party game What Do You Meme? and rebranded as Relatable in 2023 as its offering expanded beyond games to include toys, plush, and wellness products. Its catalog now includes a mix of party and social games, plush and wellness items, with titles such as What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, and Happy Helpers, along with Cows in Space, a 2025 Toy of the Year finalist in the Game of the Year category. Relatable distributes to major retailers including Walmart, Target, and Amazon.

In 2025 the company expanded its international presence through partnerships with Character Group in the UK and Banter Toys & Collectibles in Australia and New Zealand.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
31-33 - Manufacturing
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Relatable's revenue is estimated to be in the range of $50M - $100M

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