Local SMB Growth Leverage Refineria's central Palma location and end-to-end offering (domains, hosting, e-marketing, and ecommerce) to target small to mid-size businesses in the Balearic Islands seeking a single partner for building and maintaining their online presence, with focused outreach to tourism, retail, and local services.

Automation Upsell Promote marketing automation capabilities from Oracle Eloqua and ActiveCampaign as a core growth lever for clients with growing campaigns, offering migration, integration with CRM, and ongoing automated nurture and email programs.

Analytics CRO Position analytics and optimization services around Google Tag Manager and Google Search Console to drive performance for ecommerce and lead generation clients, including measurement setup, dashboards, A/B testing, and conversion rate optimization.

Midmarket Expansion With a mid-market size in revenue and headcount, pursue scale opportunities by partnering with regional brands and agencies, offering white-label or joint development for rapid web, hosting, and marketing deployments.

Integrated Advantage Differentiate with a one-stop, human-focused service model that bundles domains, hosting, ecommerce, and digital marketing, appealing to buyers who value speed, simplicity, and a single point of accountability.