Insights

Sustainable Strength Target Redefining Strength as a valued partner for corporate wellness programs by highlighting its evidence-based, sustainable training and nutrition approach for women, which aligns with long-term health goals rather than quick fixes.

Education Driven Leverage the company’s education-driven model and The STRONG System to offer structured training curricula, certification collaborations, or co-branded educational content for fitness platforms and health coaching programs.

Digital Reach Capitalize on the existing tech stack and online delivery channels (Google Ads, ActiveCampaign, Wistia, Stripe, Vercel) to propose integrated marketing, sales funnel optimization, and seamless enrollment solutions for new programs.

Women's Health Focus Position partnerships around age-inclusive, real-life fitness and empowerment for women to tap into markets prioritizing female longevity, resilience, and lifestyle-oriented wellness offerings.

Growth Potential With estimated revenue in the one-to-ten-million range and a lean team, present scalable B2B opportunities such as enterprise wellness licenses, white-label programs, or affiliate partnerships to accelerate growth with manageable onboarding.

Similar companies to Redefining Strength

Redefining Strength Tech Stack

Redefining Strength uses 8 technology products and services including Google Ads, Matomo, Google Cloud, and more. Explore Redefining Strength's tech stack below.

Redefining Strength's Email Address Formats

Redefining Strength uses at least 1 email format:
Redefining Strength Email FormatsExamplePercentage
First@redefiningstrength.comJohn@redefiningstrength.com
100%

Frequently Asked Questions

What is Redefining Strength's official website and social media links?

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Redefining Strength's official website is redefiningstrength.com and has social profiles on LinkedIn.

How much revenue does Redefining Strength generate?

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As of August 2026, Redefining Strength's annual revenue is estimated to be $1M - $10M.

What is Redefining Strength's SIC code and NAICS code?

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Redefining Strength's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Redefining Strength have currently?

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As of August 2026, Redefining Strength has approximately 23 employees across 2 continents, including North America and Asia. Key team members include Certified Personal Trainer: D. G. and Shree Swangyay Crushers: S. S. B. Explore Redefining Strength's employee directory with LeadIQ.

What industry does Redefining Strength belong to?

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Redefining Strength operates in the Wellness and Fitness Services industry.

What technology does Redefining Strength use?

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Redefining Strength's tech stack includes Google Ads, Matomo, Google Cloud, Sentry, ActiveCampaign, Wistia, Stripe and Vercel.

What is Redefining Strength's email format?

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Redefining Strength's email format typically follows the pattern of First@redefiningstrength.com. Find more Redefining Strength email formats with LeadIQ.

When was Redefining Strength founded?

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Redefining Strength was founded in 2014.
Redefining Strength logo

Redefining Strength

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

Redefining Strength operates in the wellness and fitness services sector with a focus on education. It helps women build strength that supports daily life, steering away from extremes, quick fixes, or burnout. At its core is a practical framework designed to foster consistent habits, resilience, and gradual improvements in physical capability over time.

Founded by Cori Lefkowith, a coach, author, and educator, the company is based in Mission Viejo, California. It serves women across different life stages, offering programs, education, and insights to help them take control of their health and confidence by meeting them where they are and building forward.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Redefining Strength's revenue is estimated to be in the range of $1M - $10M

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