Red Onion Employee Directory

RestaurantsTexas, United States11-50 Employees

Red Onion provides a data analytics platform for the restaurant sector that aims to explain why guest behavior changes in frequency, basket size, spend, and menu choices. It ingests three or more years of raw transactional data from POS systems or data warehouses and then links it with data from payments, weather, marketing events, price changes, and a range of guest touchpoints such as email, text campaigns, loyalty programs, online ordering, WiFi, demographics, coupons, wait lists, and reservations to illuminate the why behind customer movement. The platform is designed to be a single interface capable of ingesting data from multiple POS providers and currencies, allowing users to view all brands and countries from one screen.

Its analytics toolkit includes a set of thirteen quick-access analyses addressing price elasticity, menu performance, guest-level analysis, event and campaign insights, and segmentation of guests, including repeat visitors. By establishing historical impact at the individual-guest level, the solution supports predictive guidance for sales and menu mix and informs marketing spend, operations, and brand decisions. Red Onion is based in Plano, Texas, and operates as a small to mid-sized team.

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