Market Focus Target mid to small tenant representation needs in non-residential spaces within Chicago, leveraging Realty Advisory Group’s localized footprint and lean team to position as a cost-effective, boutique advisory option.

Growth Opportunities Identify potential expansion by targeting nearby commercial real estate players considering partnerships or sub-licensing advisory services to broaden capability without significant headcount growth.

Digital Presence Capitalize on the current tech stack and online visibility to upsell data-driven leasing analytics, virtual tours, and streamlined property marketing services to landlords seeking modern tenant acquisition.

Competitive Positioning Differentiate from larger firms by emphasizing agility, personalized service, and fast decision cycles to capture clients frustrated with bureaucracy in bigger firms.

Revenue Levers Propose service bundles (leasing strategy, market research, tenant matching, and transaction management) to convert small clients with scalable pricing, and explore performance-based or retainer models to stabilize revenue.