Strategic partnerships Leverage Real Good Fish’s Bay2Tray program and school lunch partnerships to target K-12 districts and hospital cafeterias with sustainable, locally sourced seafood programs that align with nutritional and environmental goals.

Sustainability leverage Position the company’s emphasis on fresh, seasonal, and local seafood to premium retailers, CSAs, and foodservice distributors seeking sustainable seafood sourcing and local supply chain storytelling.

Community CSF growth Explore expansion of community supported fishery memberships into neighboring regions and urban centers with appetite for seafood variety, leveraging founder story and eco-friendly positioning to drive memberships and B2C sales.

Educational & ESG fit Package corporate and school-focused programs around sustainability education and local sourcing narratives to attract grant funding, CSR partnerships, and nonprofit collaborations that can scale sales channels.

Digital outreach Capitalize on existing tech stack (TikTok pixel, YouTube, Google Console) to run targeted campaigns highlighting fresh catches and Bay2Tray success stories, driving inquiries from school dining directors, hospital buyers, and local retailers.