Real Food Positioning Opportunity to upsell to existing customers by highlighting the health and wellness benefits of fresh, air-dried dog foods and by expanding education services through the planned global marketplace linking dog owners with certified canine nutritionists and veterinarians.

Digital Tools Leverage the company’s digital tools ecosystem (AWS, Google Cloud, MongoDB, Intercom, Klaviyo) to deploy targeted campaigns, personalized nutrition plans, and subscription add-ons, increasing average order value and retention among current subscribers.

Monthly Box Growth Expand the monthly fresh treats and chews box into tiered offerings or co-branding opportunities with pet health influencers, veterinarians, or nutritionists to drive new customer acquisition and higher lifetime value.

Marketplace Synergies Accelerate the global marketplace initiative to connect customers with certified nutritionists and veterinarians, creating cross-sell opportunities for premium consults, tailored meal plans, and exclusive product bundles.

Sustainability and Local Sourcing Position as a sustainable, locally sourced alternative to mass-produced dog food to attract eco-conscious pet owners and partner with local farms or small manufacturers for co-branded or white-label products that expand distribution.