Insights

Virtual Try-On Growth Reactive Reality's PICTOFiT platform drives measurable lift in sales for fashion brands and retailers (6x growth reported by users), highlighting a strong value proposition for customers seeking to boost conversion and average order value through immersive AR/AI fitting experiences.

B2B Partnerships Active collaborations with Microsoft, the London College of Fashion, Hugo Boss, and Denim House indicate a proven track record of enterprise partnerships, suggesting sales opportunities by targeting large fashion brands, retailers, and tech/education partners seeking scalable virtual try-on solutions.

End-to-End Asset Tech PICTOFiT converts product photos into photorealistic virtual assets on demand, usable across design, planning, merchandising, and fitting, enabling cross-departmental value for potential buyers and creating multiple upsell paths from design to customer experience.

Global Reach Headquartered in Graz with global clients like Hugo Boss and Shopify demonstrates international capability, allowing expansion conversations with multi-market fashion houses, marketplaces, and retailers seeking standardized AR experiences across regions.

Expansion Readiness Recent and ongoing partnerships plus a product suite expansion (mirror and avatar tech) signal readiness for upsell into virtual humans, digital twins, and in-store digitalization initiatives, presenting opportunities with retailers looking to modernize brick-and-mortar and e-commerce ecosystems.

Similar companies to Reactive Reality

Reactive Reality Tech Stack

Reactive Reality uses 8 technology products and services including Hotjar, HubSpot Analytics, Linkedin Insight Tag, and more. Explore Reactive Reality's tech stack below.

Media & News

Reactive Reality's Email Address Formats

Reactive Reality uses at least 3 email formats:
Reactive Reality Email FormatsExamplePercentage
First.Last@reactivereality.comJohn.Doe@reactivereality.com
80%
Last@reactivereality.comDoe@reactivereality.com
18%
F.Last@reactivereality.comJ.Doe@reactivereality.com
2%

Frequently Asked Questions

What is Reactive Reality's official website and social media links?

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Reactive Reality's official website is reactivereality.com and has social profiles on LinkedIn.

How much revenue does Reactive Reality generate?

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As of July 2026, Reactive Reality's annual revenue is estimated to be $1M - $10M.

What is Reactive Reality's NAICS code?

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Reactive Reality's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Reactive Reality have currently?

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As of July 2026, Reactive Reality has approximately 17 employees across 3 continents, including Europe, North America and Asia. Key team members include Head Of Finance & Hr: C. E., Lead Software Engineer: C. B. and Country Manager: K. I. Explore Reactive Reality's employee directory with LeadIQ.

What industry does Reactive Reality belong to?

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Reactive Reality operates in the IT Services and IT Consulting industry.

What technology does Reactive Reality use?

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Reactive Reality's tech stack includes Hotjar, HubSpot Analytics, Linkedin Insight Tag, Amazon Web Services, WordPress, Cookiebot, WooCommerce and Microsoft 365.

What is Reactive Reality's email format?

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Reactive Reality's email format typically follows the pattern of First.Last@reactivereality.com. Find more Reactive Reality email formats with LeadIQ.

When was Reactive Reality founded?

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Reactive Reality was founded in 2014.
Reactive Reality logo

Reactive Reality

IT Services and IT ConsultingStyria, Austria11-50 Employees

Reactive Reality develops virtual try-on and fashion image generation technology for the retail sector. Its PICTOFiT platform lets brands and retailers add virtual dressing rooms and photorealistic shopper avatars to websites, apps, and in-store experiences, generating on-demand visuals from existing product photos. The resulting assets support multiple stages of a product’s lifecycle, including design, planning, visual merchandising, and virtual fitting, with retailers reporting around sixfold sales growth.

Based in Graz, Austria, the company operates as a small to mid-sized IT services and consulting firm serving fashion brands and retailers. In 2023 it announced a partnership with Microsoft, underscoring collaboration to advance its digital human stylist initiatives.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Reactive Reality's revenue is estimated to be in the range of $1M - $10M

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