Strategic partnerships RDP Marathon has a history of acquisitions and partnerships, including with Paper Converting Machine Company (PCMC) and IPT Digital, which expands its capabilities toward digital printing and cross-market reach. This presents a sales opportunity to leverage co-selling with PCMC and IPT Digital to offer integrated digital-convert packaging solutions.

Digital print expansion Recent news indicates a shift toward high-speed digital printing platforms via partnerships, enabling RDP Marathon to convert traditional presses into digital-capable systems. Target packaging customers seeking modernization can be approached with upgrade propositions and retrofit packages.

Niche capabilities RDP Marathon offers specialized web offset and finishing configurations, including variety of drying systems and coating options, which can address complex packaging needs. This positions the firm to upsell high-value, custom line solutions to converters facing efficiency and quality challenges.

SMB market focus With a small team and revenue under one million, RDP Marathon likely targets small to mid-size manufacturers needing specialized, hands-on engineering support and flexible services. Outreach can emphasize rapid onboarding, field service responsiveness, and cost-effective, tailored solutions.

Cross-sell opportunities Existing capabilities span ink control, corona treatment, web inspection, and multiple drying and coating technologies. Propose bundled solutions that combine press retrofit, process control, and quality assurance to deliver end-to-end improvements for converters seeking efficiency and defect reduction.