Acquired Market Leader RDA Group is now Ipsos RDA, a full-service international market research and consulting firm with over 40 years of experience and a global footprint. This signals stability and access to Ipsos' broader client network, presenting cross-sell opportunities across industries served by Ipsos.

Diverse Industry Reach Clients span automotive, commercial vehicles, powersports, financial services, utilities, insurance, health care, and advertising. Sales opportunities exist by positioning enhanced research offerings that combine customer satisfaction, product quality, and advanced analytics tailored to these sectors.

In‑House Capabilities An integrated in-house production facility enables end-to-end research solutions from concept to insights. This can be leveraged to offer faster turnarounds, bundled services, and scalable programs for mid-market to enterprise clients seeking comprehensive market intelligence.

Data & Tech Stack Utilizes Apache Spark, Power BI, Airflow, DBT, SQL Server, Jira, Smartsheet, and Zoom. Opportunities exist to upsell advanced analytics, data integration, and visualization projects, as well as managed data workflows for large or data-rich accounts.

Strategic Partnerships Recent high-profile collaborations and conference involvements indicate active thought leadership and visibility in behavioral science, ESG, and open-web advertising contexts. Target prospects in corporate and government sectors seeking research-backed strategic guidance and responsible insights.