Growth Enablement Target tech brands seeking revenue growth through integrated product, marketing and brand experiences. Rawnet’s blend of product, digital marketing and brand strategy positions them to pursue clients aiming for holistic digital transformation.

Lead Gen Focus Recent partnership to revamp Softcat’s website into a lead generation tool signals appetite for performance-driven projects. Pursue similar IT solutions providers and technology brands prioritizing inbound and outbound lead generation.

Tech Stack Fit Utilizes a mix of advertising, analytics, and collaboration tools (Google Ads, LinkedIn Ads, SEMrush, Ahrefs, Marketo, Figma, Asana, Trello). Opportunities exist with mid-market tech firms needing integrated martech and product experiences.

Scale Ready Headcount in the 11-50 range and revenue between $1M-$10M indicate mid-market focus with capacity for larger engagements but still scalable. Target similar sized agencies and tech brands seeking strategic partnerships and external digital acceleration.

Competitive Positioning Operating in UK tech and digital agency space with emphasis on strategy and growth for tech brands. Differentiate by offering end-to-end experiences that blend product, marketing, and brand to drive measurable revenue outcomes.