Recruiting Optimization RAW Oil & Gas already uses iCIMS for talent acquisition. With growth on the horizon and a lean team, there is a clear opportunity to upsell advanced recruiting analytics, AI assisted screening, onboarding automation, and workforce planning to improve time to hire and retention.

Analytics & Marketing The company leverages Google Analytics and Piwik PRO Core, indicating a data driven approach. Offer privacy friendly analytics enhancements, marketing attribution, and conversion optimization paired with marketing automation to turn site traffic into qualified energy sector leads.

Digital Lead Gen Their tech stack includes Google Maps and modern web libraries, suggesting a customer facing online presence. Propose website performance optimization, search engine marketing, content strategy, and lead capture improvements to raise visibility among mid market oil and gas operators.

Security Cloud The ASP.NET based stack presents an opportunity to offer security hardening, cloud hosting and monitoring, and compliance solutions to improve reliability and protect critical data for lean teams operating in a regulated sector.

Mid Market Focus As a small to mid sized oil and gas player, RAW can benefit from scalable, cost efficient software solutions tailored for energy SMEs, including ERP and field service integrations, procurement optimization, and asset data management partnerships.