Growth financing Ratio combines BNPL and non-dilutive upfront capital tailored for high growth SaaS and recurring revenue companies, presenting a dual opportunity to accelerate customer acquisitions for tech vendors while enabling faster deal closures for Ratio.

SaaS focus Target market is primarily SaaS and technology firms with recurring revenue models; sales motions should emphasize frictionless quote to cash, upfront payment to vendors, and non-dilutive growth financing to avoid equity dilution.

Fast access Ratio Trade promises capital in days rather than months, a strong sales angle for mid to late-stage SaaS companies seeking working capital, accelerate sales cycles by reducing financing friction for customers.

Diversified demand Financing and payment enablement across both Ratio Boost and Ratio Trade opens cross-sell potential: offer BNPL based checkout for buyers and non-dilutive capital for vendors, expanding addressable spend with existing accounts.

Growth ecosystems Position Ratio within existing partner ecosystems and investor-aligned narratives as a growth capital platform; leverage the broader push for innovative fixed income assets to attract institutional interest and co-sell opportunities.