Growing Market Presence Rastrac operates in the competitive GPS and fleet tracking industry with an estimated revenue of 10 to 25 million dollars, indicating a significant market presence and potential for growth through strategic sales partnerships.

Recent Product Launch The launch of RastracGo in November 2017 demonstrates the company's focus on portable and scalable fleet tracking solutions, opening opportunities for cross-selling additional features or integrations.

Technology Stack Advantage Utilizing advanced tools like Amazon Web Services, React, and Google Analytics positions Rastrac to leverage modern cloud and analytics capabilities, presenting opportunities to offer enhanced data-driven services.

Industry Positioning With a smaller team of up to 50 employees compared to larger competitors like Samsara and Verizon Connect, Rastrac may focus on personalized customer support and niche targeting to differentiate and expand its customer base.

Market Opportunities The presence of established competitors with extensive employee bases and higher revenues suggests opportunities for Rastrac to target mid-sized enterprises seeking reliable, cost-effective GPS solutions, and to emphasize agility and proactive service in sales efforts.