Insights

Expansion Opportunities Rare Ltd operates in the computer games industry with notable IPs Sea of Thieves and Everwild, suggesting opportunities for cross-promotion, licensed merchandise, and co-development partnerships with platforms, publishers, and hardware manufacturers seeking high-engagement, shared-world experiences.

Elsewhere Engagement The company emphasizes community and wellbeing, plus a live service model for Sea of Thieves with seasonal content (e.g., Custom Seas), indicating potential for partnerships in events, creator collaborations, and monetized community experiences or sponsorships.

New IP Readiness With ongoing development of a new IP Everwild and state-of-the-art campus, Rare appears prepared for strategic collaborations in early development, tech pilots, and exclusive content deals with platforms seeking fresh, nature-themed, restorative game experiences.

Recent News Signals Recent announcements around star Fox Adventures release, handheld Banjo-Kazooie, leadership changes, and partner program concerns present both partnership openings (licensing, co-marketing) and risk management needs that a BD approach should address with clear value propositions and reputational safeguards.

Financial & Talent Levers Revenue range and mid-market size imply compatibility with collaboration on DLC, cross-licensing, and technology stack integrations (cloud, AWS, Google Cloud, Databricks) to optimize live operations, plus potential talent-aligned deals for outsourcing, studios, or joint development accelerators.

Similar companies to Rare Ltd

Rare Ltd Tech Stack

Rare Ltd uses 8 technology products and services including Adobe Creative Cloud, Databricks, Amazon Web Services, and more. Explore Rare Ltd's tech stack below.

Media & News

Rare Ltd's Email Address Formats

Rare Ltd uses at least 4 email formats:
Rare Ltd Email FormatsExamplePercentage
FLast@rare.co.ukJDoe@rare.co.uk
81%
FirstLa@rare.co.ukJohnDo@rare.co.uk
8%
First@rare.co.ukJohn@rare.co.uk
8%
FirLast@rare.co.ukJohDoe@rare.co.uk
3%

Frequently Asked Questions

What is Rare Ltd's official website and social media links?

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Rare Ltd's official website is rare.co.uk and has social profiles on LinkedIn.

How much revenue does Rare Ltd generate?

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As of August 2026, Rare Ltd's annual revenue is estimated to be $25M - $50M.

What is Rare Ltd's SIC code and NAICS code?

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Rare Ltd's SIC code is 7372 - Prepackaged Software and NAICS code is 5112 - Software Publishers.

How many employees does Rare Ltd have currently?

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As of August 2026, Rare Ltd has approximately 266 employees across 4 continents, including Europe, Asia and North America. Key team members include Head Of Games: J. N., Head Of Video And Creator Engagement: J. M. and Head Of Video Production: J. M. Explore Rare Ltd's employee directory with LeadIQ.

What industry does Rare Ltd belong to?

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Rare Ltd operates in the Computer Games industry.

What technology does Rare Ltd use?

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Rare Ltd's tech stack includes Adobe Creative Cloud, Databricks, Amazon Web Services, GitHub, Microsoft 365, Google Cloud Platform, Bitbucket and Autodesk.

What is Rare Ltd's email format?

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Rare Ltd's email format typically follows the pattern of FLast@rare.co.uk. Find more Rare Ltd email formats with LeadIQ.

When was Rare Ltd founded?

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Rare Ltd was founded in 1985.
Rare Ltd logo

Rare Ltd

Computer GamesEngland, United Kingdom201-500 Employees

Rare Ltd is a mid-sized game development studio based in London, England, operating in the computer games industry. It focuses on creating distinctive titles intended to foster social experiences and shared storytelling among players. Its flagship Sea of Thieves is a persistent, shared-world pirate adventure that has received industry recognition and continues to receive updates, and the studio is also developing a new IP, Everwild, described as a restorative, magical world emphasizing nature, creatures, spirits, and friendship. It emphasizes a culture of wellbeing and mutual support, with a purpose-built campus designed to support learning, collaboration, and recovery. In June 2026, Rare announced a free update for Sea of Thieves called Custom Seas, along with Season 20, signaling a new phase for the ongoing game.

Section iconCompany Overview

Website
rare.co.uk
SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Founded
1985
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    Rare Ltd's revenue is estimated to be in the range of $25M - $50M

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