Rapala VMC logo

Rapala VMC Employee Directory

Sporting Goods ManufacturingFinland201-500 Employees

Rapala VMC is a Finland-based sporting goods manufacturer that develops and markets fishing gear and related products for anglers worldwide. The company employs between 201 and 500 people. In 2025, Cyrille Viellard was appointed president and CEO, with the appointment effective March 7, 2025, and Travis Tuma was named vice-president of sales in October 2025. In February 2026, Rapala VMC announced a distribution partnership with Okuma Fishing Tackle Co., Ltd. to add Okuma's product range to Rapala Australia's portfolio. Reported annual revenue is in the range of $100 million to $250 million.

Find Rapala VMC employees' phone numbers or email addresses

Rapala VMC Global Highlights

Location
Employees

Europe
143

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  • Finland
    83
  • France
    24
  • United Kingdom Of Great Britain And Northern Ireland
    10
  • Estonia
    7
  • Sweden
    4
  • Italy
    3
  • Germany
    2
  • Netherlands
    2
  • Lithuania
    1
  • Romania
    1
  • Belgium
    1
  • Austria
    1
  • Ukraine
    1
  • Croatia
    1
  • Norway
    1
  • Spain
    1

North America
57

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  • United States Of America
    42
  • Canada
    13
  • Mexico
    2

Asia
10

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  • Indonesia
    4
  • Singapore
    2
  • India
    2
  • China
    2

Africa
3

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  • South Africa
    3

South America
3

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  • Chile
    3

Oceania
1

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  • Australia
    1

Rapala VMC's Leadership

  • Stylized image of a person
    C. V.
    Chief Executive Officer
  • Stylized image of a person
    M. T.
    Chief Financial Officer
  • Stylized image of a person
    S. A.
    Vice President Operations
  • Stylized image of a person
    M. V. B.
    Vice President Of Sales & Marketing
  • Stylized image of a person
    S. D. C.
    Vice President Operations
  • Stylized image of a person
    D. A. N.
    President & Managing Director - Rapala Canada
  • Stylized image of a person
    J. K.
    President And Chief Executive Officer
  • Stylized image of a person
    M. M.
    Head Of Supply Chain Development

Rapala VMC Employee Metrics

100%
50%
0%
2026
2025
  • Retail
  • Sales
  • Product Management
  • Accounting
  • Business
  • Other
  • Supply Chain

Contact profiles from Rapala VMC

Name
Title
Contact
Location
Last Update
  • Stylized image of a person
    C. V.
    Chief Executive Officer
    FinlandUusimaa
    Jul 10, 2026
  • Stylized image of a person
    D. A. N.
    President & Managing Director - Rapala Canada
    Canada
    Aug 27, 2026
  • Stylized image of a person
    M. T.
    Chief Financial Officer
    FinlandUusimaa
    Aug 27, 2026
  • Stylized image of a person
    E. V.
    Chairman Of The Board
    FINLAND
    Apr 10, 2023
  • Stylized image of a person
    J. K.
    President And Chief Executive Officer
    FINLAND
    Oct 31, 2023
  • Stylized image of a person
    S. A.
    Vice President Operations
    Aug 23, 2026
  • Stylized image of a person
    M. V. B.
    Vice President Of Sales & Marketing
    CanadaOntario
    Aug 27, 2026
  • Stylized image of a person
    M. M.
    Head Of Supply Chain Development
    FinlandUusimaa
    Aug 27, 2026
  • Stylized image of a person
    A. C.
    Vp, Product Development & Innovations Emea
    FranceAuvergne-Rhône-Alpes
    Aug 27, 2026
  • Stylized image of a person
    D. N.
    Sr. Vice President - Sales, Operations And People & Culture
    CanadaOntario
    Aug 27, 2026

Frequently Asked Questions

What is Rapala VMC known for?

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Rapala VMC was founded in 1936 operates in the Sporting Goods Manufacturing industry; you can contact the main corporate office by phone at . Explore Rapala VMC's company overview page for more information.

What is Rapala VMC's most common email format?

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Rapala VMC employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more Rapala VMC email formats with LeadIQ.

How many employees does Rapala VMC have currently?

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Rapala VMC has approximately 296 employees as of August 2026. These team members are located across 6 continents, including EuropeNorth AmericaAsia.

Who are Rapala VMC's key employees and leadership?

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As of August 2026, Rapala VMC's key employees include:

  • Chief Executive Officer: C. V.
  • Chief Financial Officer: M. T.
  • Vice President Operations: S. A.
  • Vice President Of Sales & Marketing: M. V. B.
  • Vice President Operations: S. D. C.

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