Cloud & Collaboration Current tech stack centers on AWS, Google Workspace and basic web tools, suggesting limited IT maturity and potential security gaps. Upsell opportunities include managed AWS optimization, security hardening (MFA and IAM), data backup and disaster recovery, and IT support as a service.

Digital Presence Upgrade GoDaddy Website Builder and Open Graph usage point to a simple online presence. Offer modernization through a scalable CMS, improved hosting and performance, SEO optimization, analytics integration, and enhanced lead capture to boost inbound inquiries.

SMB IT Services With a very small team, they benefit from low-friction, scalable services like outsourced IT, help desk, security as a service, and data management for research work, with clear, affordable packages and quick-start pilots.

Regional Growth Focus Based in Birmingham with regional footprint, there is an opportunity to target Southeast research and education clients. Propose localized outreach and partnerships with universities, government labs, and regional consultants to seed recurring engagements.

Competitive Positioning As a small player relative to larger peers, emphasize fast onboarding, flexible engagement models, and outcome-driven pilots. Consider partnerships with larger integrators to access broader programs and co-sell opportunities.