Sustainable tech Leverage their existing cloud and web infrastructure footprint (AWS, Oracle Cloud, WordPress, Duda) to upsell managed hosting, security hardening, and content delivery improvements tailored to small construction firms seeking scalable online presence.

Growth potential With revenue in the mid-range and a lean team, there is an opportunity to offer cost-effective digital marketing, lead generation, and CRM integration services to scale customer acquisition without a heavy headcount increase.

Mid-market align Position solutions that appeal to small to midsize service companies in plumbing/construction, emphasizing quick ROI, simple deployment, and on-demand support to fit their operations and budget.

Local prominence Capitalize on Utah-based location by offering targeted local SEO, Google Business Profile optimization, and reputation management to drive more service calls in Bountiful and surrounding areas.

Competitive edges Offer bundled service packages combining website optimization, analytics, and customer journey tracking (Snowplow) to help them compete with larger plumbing players while maintaining flexibility and affordability.